Why I

 WHY I - SELF MAGAZINE

WHY I takes us into the mind of champions and Olympic Gold Medalists in the middle of training practice. Through voiceover we’re taken straight into the minds of the world’s best athletes to hear what it is that they think, struggle with, remember and tell themself all whilst in the middle of pushing their body to the absolute limit. Featuring Ronda Rousey on the eve of her upcoming fight with Holly Holms, Gold Medal hurdler Dawn Harper-Nelson right before the qualifying races for Beijing, Gold Medal soccer superstar Alex Morgan but months after recovering from a big injury, and Natalie Coughlin reflecting on wins of the past and the potential medals of the future.

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“…forget my competition,

I am my competition.”

- Dawn Harper-Nelson

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“I’ve earned twelve Olympic medals…I don’t need to prove I’m good at swimming. I know I’m good at swimming.”

- Natalie Coughlin

Director of Photography Ronda Rousey: Yuki Noguchi
Director of Photography Alex Morgan: Jon-Michael Mooney
Director of Photography Dawn Harper-Nelson: Anthony Lucido
Sound: Erik Clabeaux
Client: Self Magazine